Brilliance Flooring Resources

UV Polyurethane

Top 3 Flooring Trends of 2017

Hardwood Color and Sheen trends for 2017:


1. Dark hardwood floors

Yes, dark is in! Dark floors continue to grow in popularity, especially among higher end homes. They give a contemporary and classic look. The 2 most popular stains are Antique Brown (darkest and most true brown) and jacobean (a very dark brown, but a tad warmer with a hint of golden tone). Graphite, a black tone stain, has seen a major rise over the past year.

Dark floors make a statement, and they are perfect for highlighting white kitchen cabinets (which are currently the most popular selection), white base trim, or lighter walls.

Dark floors can be a bit more challenging to clean and maintain as they tend to show dirt and scratches a bit more. On the other hand, dark can camouflage older floors’ imperfections (e.g. wood with pet or water stain, gaps in floors, etc.

2. Satin Sheen

About 95% of our customers end up deciding to go with a satin sheen for their floors. The best way to describe a satin sheen is that it still has a luster, shine, and beauty to it, but is not SHINY. The floor will look brand new still but will not look "wet".

One thing to think about with the sheen choice is the shinier the floor, the more imperfections you will see. Satin is a great balance of beauty and luster while not being too shiny for most

3. UV (Ultra-Violet) Finish

Years ago, oil modified polyurethane was the Cadillac of floor finish. It dried relatively quickly (24 hours), left a thick base to the protection of your floor, and gave an almost syrupy look. The question is: who still drives a Cadillac? 

Water-Based Polyurethane: Bona, the leader in the floor finish industry, has developed a product called Bona High Traffic HD. It is a two component mixture where if left for 24 hours after mixing, will be rock hard and unusable. It is water-based which means it has low VOCs (toxic fumes), little to no smell, and is walkable with light foot traffic in 3 hours! It has revolutionized the flooring industry.

UV Polyurethane: UV is widely used now throughout Europe and has begun to spread out West. While application of UV polyurethane is applied like other polyurethane, there is one striking difference; it is baked onto the floor with a high powered UV light machine, curing it INSTANTLY. You've seen pre-finished flooring at Home Depot and Lowes, those are UV baked on in a factory. Technology now allows for you to have that same incredibly durable finish product without the "plasticy" look of pre-finished floors.